You have to understand what it is that you are better at that anyone else … and mercilessly focus your efforts on it.
Too many of us falter, here, because we doubt our own uniqueness. But as individuals and as companies, everyone is different and, therefore, everyone manifests their own individual strengths and weaknesses. Putting energy where you are weakest can be counterproductive. Instead, invest serious time and intellect in discovering your greatest strengths; when you're already ahead of the pack in some area - however small - you can leverage that advantage to create a real competitive edge.
Michael Byrnes, StrategyPal founder
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