B. C. Forbes


Any business arrangement that is not profitable to the other fellow will in the end prove unprofitable for you.
The bargain that yields mutual satisfaction is the only one that is apt to be repeated.

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On the one hand, this is a cautionary quote: don't cheat your customers or provide them with sub-par products or services. Word of mouth is great advertising until the words are angry and the mouths vociferous. But on the other hand this is about the value of building lasting business relationships. Always think 'Win, win.' In every business transaction there's a way for both parties to come away happy. Find that, and you've found gold.

Michael Byrnes, StrategyPal founder

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