Sports coaches are always talking about 'going back to fundamentals.' This is because the day to day actions that make all the difference - in sports and in business - are the very ones that are most easily overlooked. We get overwhelmed by urgencies and begin to skip the myriad vital steps - customer attention, quality control, safety concerns, lead generation and on and on - that make our business rise above the crowd and deliver real value. These are the fundamentals, the blocking and tackling that clear our way to the end zone.
Michael Byrnes, StrategyPal founder
Very few business managers are actually lazy. Sure, they exist, but the real obstacle to action for most people is the lack of faith in what they are asking themselves to do. People in business are, by and large, very smart people. They know things. They are willing to undertake huge challenges. Where they sometimes get stuck, though, is in thinking that knowledge and an iron will are enough to carry the day. Sorry, folks. You can visualise moving mountains all day long, but at some point you're going to have to grab a shovel and start digging ...
All three of these virtues depend on taking the long view - knowing in your heart that the incremental and challenging tasks you take on every day - tasks that often seem pointless, thankless, routine or painfully slow in implementation - is the key to being patient enough to work without obvious, immediate reward; persistent enough to keep at it, despite temptations to divert your attention, procrastinate or simply lie down; and sweaty enough to know that you're doing good, hard work. Trust the long view, and it's all worth it.
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