There is nothing cold or greedy about the notion that profit is a legitimate measure of success. Businesses exist to make a profit. Not at the expense of their employees' quality of life; not at the expense of a healthy environment; not at the expense of legal, ethical or humanitarian considerations. Indeed, all of these considerations, managed properly, build a healthy ethos, healthy reputation and healthy profits. Usually in that order.
Michael Byrnes, StrategyPal founder
And what doesn't, doesn't. The reason measurement is so critical is not just because it lets you assess your current and historical degrees and rates of progress, but at least as importantly because measurement creates habits. If you need to lose weight and weigh yourself every morning, you are very unlikely to see much change from one day to the next. But daily weighing makes measurement a normal part of every day's habits, so you are far less likely to drift into behaviours that will gradually expand your waistline. Similarly, daily measurement of business progress is healthy for your bottom line.
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