Dennis Bakke


Profits are to business as breathing is to life.  Breathing is essential to life, but is not the purpose for living.
Similarly, profits are essential for the existence of the corporation, but they are not the reason for its existence.

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It's so easy to forget that you are not in business for profit alone. A business lives on its profits (and dies without them) but it thrives on its relationships, its provision of value to customers and on the loyalty and dedication of its employees.

Michael Byrnes, StrategyPal founder

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