George Bernard Shaw


The single biggest problem in communication … is the illusion that it has taken place.

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When we've had our say, we usually believe we've communicated. But have we? Communication isn't getting the word out - it's getting the word in. In to the hearts and minds of an audience. But it is impossible to be sure you've made that connection without engaging with your audience. When you tell them how great your product is, do they hear pride, or boasting? How do you know? It's really not that hard. Ask them. Directed feedback is the only way to know you've truly communicated.

Michael Byrnes, StrategyPal founder

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