J. Willard Marriott


It’s the little things that make the big things possible. Only close attention to the fine details of any operation makes the operation first class.

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Ah, yes. ATD. Attention to Detail. It's become a buzzword in business, and like so many buzzwords, it has been rendered nearly meaningless. On the plus side, focusing on the fine details leads to quality, perceived value and enhanced reputation. On the minus? Botched details - shoddy packaging, missing parts, directions full of typos - can put your customers off. And the horrible news? They'll probably never tell you. So don't forget: God - and the Devil - are both in the details.

Michael Byrnes, StrategyPal founder

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