Jack Kinder

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High achievement always takes place in the framework of high expectation.

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Hence Collins & Porras' coining 'Big Hairy Audacious Goal.' Aiming for the stars doesn't necessarily mean you'll hit them, but if you don't aim high you're guaranteed to strike low. There's an added benefit of audaciousness, too. If you develop a culture of high expectation in your company, high achievement becomes more frequent and easier to obtain. Hopes are raised along with expectations, and the belief in more becomes endemic.

Michael Byrnes, StrategyPal founder

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