Johann Goethe


Knowing …  is not enough … we must apply; willing … is not enough … we must do.

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Very few business managers are actually lazy. Sure, they exist, but the real obstacle to action for most people is the lack of faith in what they are asking themselves to do. People in business are, by and large, very smart people. They know things. They are willing to undertake huge challenges. Where they sometimes get stuck, though, is in thinking that knowledge and an iron will are enough to carry the day. Sorry, folks. You can visualise moving mountains all day long, but at some point you're going to have to grab a shovel and start digging ...

Michael Byrnes, StrategyPal founder

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