Make new friends, but keep the old … those are silver, these are gold.
Actually, they're both gold, but that's not poetry. We all could use more customers, and it is appropriate to invest time and energy in generating leads and converting them into new friends. But it's equally important to keep the customers you have. Customer retention numbers are a pretty accurate measure of a business' sustainability. By all means, get out there and draw in new prospects, but don't neglect the people who already believe in your business - your old friends.
Michael Byrnes, StrategyPal founder
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