Michael Porter

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Strategy is about making choices, trade-offs … it’s about deliberately choosing to be different.

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Difference for its own sake is useful in brainstorming and creative thinking. Letting new ideas in, without judgement, is a great source of innovation. But in strategic planning, the key is choosing those 'different' ideas that have the greatest potential to make you stand out from your competitors that makes all the difference.

Michael Byrnes, StrategyPal founder

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