Milton Friedman


One of the great mistakes is to judge policies and programs by their intentions rather than their results.

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How do you get to hell? On a road paved with good intentions. Managers hate the excuse that begins, 'But I meant to ...' because what someone intends becomes immediately irrelevant when the results run counter to those intentions. Judging intentions is a good way of testing the value of a programme or policy before it is implemented. Once it's in place, however, all that matters ... all that you can accurately measure and improve ... is the results.

Michael Byrnes, StrategyPal founder

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