Patricia Fripp

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You don’t close a sale … you open a relationship if you want to build a long-term, successful enterprise.

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Because every sale converts a sceptic into a believer, someone who has put money where your mouth is and come away satisfied. (If not, you have bigger problems than poor sales!). You absolutely must not squander this invaluable resource. Nurture your customers, keep them happy, and they will become willing and powerful members of your sales force.

Michael Byrnes, StrategyPal founder

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