Sheldon Bowles


Goals are for the future … values are for now.  Goals are set … values are lived.  Goals change … values are rocks that you can count on.

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Values, when you really understand them, are the bedrock on which you build your business, your reputation, your strategy for success. The reason they are unchangeable is because they come from deep within who you are - as a person and as a company. That's why they can be so hard to define and pin down. But an agreed set of unshakeable, motivating and energising values is how you measure and define your goals. Goals not clearly linked to dearly held values will quickly fall away. As they should. Strive to achieve goals that glorify your values, and see how much more motivated and productive your team becomes.

Michael Byrnes, StrategyPal founder

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