Stephen Covey


The main thing is to keep the main thing the main thing.

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There's an easy one to remember! The point is: focus. It's ridiculously easy to distract ourselves from what really matters. As Robert Benchley once said, 'Anyone can do any amount of work, provided it isn't the work he is supposed to be doing at the moment.' So, don't wilfully distract yourself with being 'busy,' when you really know what it is you should be doing right this minute: the main thing.

Michael Byrnes, StrategyPal founder

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