Sun Tzu


Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.

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One of the most common failings in business is to split strategy and tactics as if they were separate principles. We plan and plan, gathering our teams together and motivating them with our vision and insights and optimism for the future. Then we put the plans on a shelf and get to work. The strategy gradually - and much faster than you might think - fades from memory as everyone gets stuck in to tactics. Strategic planning isn't a two-step process. It's a cycle, continuously moving between tactics and strategy and continuously adjusting both to changing realities. This process creates its own kind of momentum, its own kind of sustainability, and a fecund environment in which success can flourish.

Michael Byrnes, StrategyPal founder

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