William E Rothschild


What do you want to achieve or avoid … are objectives.┬áHow will you go about achieving your desired results … you can call strategy.

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Those first four words are key: what do you want? Sometimes, in the struggle to 'succeed' we forget to define what we mean by success. Take the time to develop a clear picture of what a successful outcome will look like. The more detail in that portrait, the clearer your objectives will become. Only then can you create a strategy to achieve them.

Michael Byrnes, StrategyPal founder

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